TURQUALITY® is the first and only state-founded program that aiming to support Turkish brands. Basically, TURQUALITY® is an accreditation system, which was designed not only for elevating the beneficiary companies to the level of international benchmarks, but also creating awareness on the internationally accepted values like quality and novelty that are actually carried by these brands. One of the main purpose of TURQUALITY®, as a “national brand-building program”, is supporting of success and developing of Turkish brands worldwide. Since 2012, taking its first steps towards becoming a global brand, Kıvanç Tekstil became a part of Branding Program. Continuing its growing on global arena, Kıvanç in February 2017 was accepted to the TURQUALITY® Program.